Advertising Opportunities for College Fairs USA Clients

Executive Summary

• Since 1991, Career Council Inc. and National Hispanic College Fairs Inc. have been successfully connecting college recruiters with highly qualified high school students, many of whom become new students for the college.

• Starting in the Spring semester of 2024, we are introducing a new digital service that takes advantage of online tools that connect our database of highly qualified high school students with a very detailed custom-made landing page that creates interest in the benefits of your educational institution.

• College Fairs USA will invite prospective students to your landing page via our national email database for consideration of their due diligence.

• Interested students can attend your physical college fairs or contact your recruiting team via phone, email, form submission, or virtual meetings as individuals or small groups.

• At the end of the semester, clients are provided with email and landing page metrics to determine the return on investment. Given the volume of student traffic coming to your landing page, we expect our advertising program to be highly cost-effective.

• Clients can register in advance for Spring (Feb through Jun) and Fall (Aug through Jan) advertising campaigns.

Our Student Email Database

• We digitally collect students' names, addresses, and email addresses at our college fairs. The database varies in size as students are added and subtracted once they choose a college.

• The students in our email database want to be notified of upcoming college fairs and potential "schools of interest" opportunities.

• Most of the students in our database have participated in AVID (Advancement Via Individual Determination), a college-readiness program designed to help students develop the skills they need for college success.

• AVID is implemented in high school, providing support with tutoring, mentorship, and encouragement to enroll in rigorous courses that lead to college enrollment.

• Our student email database also includes students from school districts and organizations nationwide. Besides our traditional college fairs, we have run events for regional Catholic High Schools, State Athletic Conferences/Leagues, international organizations, and vocational training institutions.



• Emails are sent via the nationally recognized Constant Contact platform to ensure optimum deliverability and client reporting.
  

Custom Landing Page

• Your landing page is where all high school students interested in your institution will click to learn more about your school. Our landing pages are custom-generated by a national web and design company to appeal to the type of student attracted to your college.

• Design options include web design, professional copywriting with unique content, photography, video, and SEO (Search Engine Optimization) which can generate interested traffic.

• Landing pages answer the questions most students doing their due diligence will want to know, including but not limited to:

• Why Students Should Consider Attending Your College
• Available School Videos of Interest
• Educational Degrees and Areas of Study
• What Campus Life is Like
• Student Food and Housing
• Admissions and Financial Aid
• Contact a Recruiter

• Landing pages are strategically designed to create interest and cultivate highly qualified leads. 
  

Private and Semi-private Virtual Presentations

• College Fairs USA can help recruiters make introductions and presentations with our custom virtual college fair technology developed during COVID-19.

• Many students have expressed interest in being part of a small virtual meeting where they can listen to presentations as a group but be small enough so they can ask questions.

• College recruiters can use our technology to make introductions for stimulating booth visits or make full and partial presentations before students visit the college fairs.

• Our virtual presentations can be combined with our email campaigns and listed as an option on your unique landing page.

• Virtual presentations are scalable and can be in any size group you desire, including one-on-one presentations. We recommend you focus on having more presentations with smaller groups to personalize the student experience.

• Recorded virtual presentations can be shown on your expanding listing and unique web page to be seen by all students and parents who visit your recruiting property.



• We cap virtual presentations at 15 students each.
  

Advertising and Promotion Prices

• Our goal is to utilize digital technology to boost college fair attendance and recruiter qualified leads. Based on our conversations with other college administers just a few new students from this program justifies the cost.

• Pricing – Pricing is based on a “per semester” basis. There are two five-month semesters:

• Spring (Feb through Jun)
• Fall (Aug through Dec)

• Email Sends – From our student email database via Constant Contact to our landing page. Client reporting at the end of the semester. Up to 15K email send @ $.30 per name per send. Over 15K email sends @ $.20 per name per send. Clients are encouraged to do multiple sends per semester at the same rate.

• Landing Page - A one-time fee of $975 per semester. Fee includes creation, semester edits, web design, professional copywriting with unique content, photography, video, and SEO.

• Virtual Presentations – Students have expressed interest in attending small group virtual presentations. We can include this as a “contact” option on your landing page if you wish to add this option to your recruiting efforts. Virtual presentations cost $350 for up to 15 students per conference.

• Please contact Karen Eiserloh at (917) 509-9076 or email her for more information and getting started.